Advertised from 11 September 2026

Role

JOB PURPOSE 

This role has two purposes:

1. To support the fulfilment of the Membership Strategy, drive and lead a membership engagement and recruitment re-focus across the region as a whole, providing support at an individual property level.

2. In support of the Membership Strategy, feed a from-the-ground perspective into current and future campaigns, initiatives and offers to optimise their success.                               

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

At a property/regional level:

1. In fulfilment of the Membership Strategy, drive and lead a membership re-focus across the region as a whole. Supporting individual properties with specific action plans. 

2. Understand the challenges and opportunities for membership engagement and recruitment for the region and at each property, and use this knowledge to give context to driving the pragmatic operationalisation of Membership Strategy campaigns and initiatives through bespoke property membership recruitment plans – including:

• implementation activities supporting campaigns and initiatives
• development and delivery of staff training (employee and volunteer)
• agreeing milestones for achieving agreed targets

3. Actively seek opportunities to challenge current property thinking and delivery of membership engagement and recruitment, and help the property “do things differently” if this will have a positive impact.

4. Support the Membership Marketing Manager with the roll-out of campaigns – including developing collateral to support properties achieve membership recruitment targets, local media messaging etc.

5. At a regional-level, contribute a membership perspective to cross-regional/cross-functional projects – for example in collections & conservation-in-action, events & formal learning, functions, food & beverage, gardens, holidays, nature conservation, retail, new systems and processes

6. Across the region, drive income generation in year and drive conversation of visitors to members from 2.5% towards 9%, through developing tools and practice to support and sustain income growth beyond the fixed-term period.

At a central Membership function level

7. Using insight and performance data, review target achievement, test new approaches, monitor results, evaluate effectiveness, and identify opportunities for continuous improvements – and, as appropriate, feed these back into central the Membership team to influence future approaches, campaigns, and initiatives for roll-out to other regions/properties.

8. Contribute to projects that improve the member journey at our places, including: online and in-person sign-up processes, data collection, membership administration, digital cards, and EPOS till related service improvements.

9. Build a network of peer membership organisations as a forum for exchanging initiatives, information, best practice etc.

The current duties of this job do not require a criminal records (Disclosure Scotland) check to be carried out.

Application notes

Application form - found at: https://www.nts.org.uk/volunteering-jobs/job-search/national

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