Advertised from 24 October 2025

Role

This is an exciting opportunity to shape how Waverley Care engages supporters online while playing a central role in growing our fundraising impact. You’ll lead on creating innovative, engaging, and data driven digital campaigns that inspire people to support our mission and ensure more people across Scotland can access the help they need. 

Part of the Marketing & Communications Team, you’ll work closely with Fundraising colleagues to design and deliver campaigns that build awareness, generate income, and strengthen supporter relationships. 

This role is ideal for someone who combines creativity with analytical thinking, a natural storyteller who can bring our cause to life online, while also using data and insights to refine and improve performance. As part of our small but ambitious team, you’ll have the opportunity to experiment with new approaches, shape how we connect with audiences, and directly contribute to achieving zero new HIV transmission in Scotland by 2030.

Responsibilities include:

Collaborate with the Fundraising Team to design and deliver digital marketing strategies that drive lead generation, event sign-ups, and supporter engagement. 

Produce engaging, high-quality content for websites, blogs, social media, and email campaigns that highlight Waverley Care’s impact and motivates supporters to take action. 

Work closely with colleagues across fundraising and the Health Improvement Team to source powerful stories and ensure messaging is authentic, accurate, and impact-driven. 

Attend fundraising challenges and events (which may take place outside normal office hours) to capture, create, and share compelling digital content in real time. 

Manage and grow Waverley Care’s digital presence across multiple platforms, ensuring campaigns reach the right audiences and achieve fundraising and engagement goals. 

Foster online relationships with donors, supporters, and partners, including donor acknowledgements and interactive engagement on social media. 

Work with the Individual Giving Manager, Marketing & Communications Team, and external agencies to plan and execute individual giving campaigns that deliver measurable results. 

Implement effective SEO strategies to increase visibility of fundraising initiatives and manage Google Grants campaigns to optimise reach. 

Use analytics tools to monitor website and campaign performance, track user behaviour, and provide actionable insights to improve digital fundraising outcomes. 

Explore and test new digital platforms, tools, and approaches to maximise supporter reach and fundraising opportunities. 

Ensure all digital activity complies with fundraising regulations, GDPR, and digital marketing best practices. Ensure all digital content is consistent with Waverley Care’s brand, tone of voice, and values - helping to challenge stigma, promote inclusivity, and share positive stories.

About you

You’re a confident communicator and creative thinker with a passion for digital engagement and storytelling that motivates people to take action. Organised and detail-oriented, you thrive in a busy environment and enjoy working collaboratively with colleagues across marketing & communications, fundraising and service delivery. 

You’ll bring hands-on experience in setting up, managing, and reviewing digital campaigns, with skills spanning website CMS (ideally WordPress), email marketing/CRM platforms, social media management, and SEO/analytics. You’re comfortable using data to inform decisions and are always looking for opportunities to test, learn, and optimise performance. Above all, you’re proactive, adaptable, and motivated by impact. 

You can balance competing deadlines without losing sight of the bigger picture: using digital marketing to grow Waverley Care’s fundraising and help ensure that anyone affected by HIV or hepatitis C can access the support they need.

Application notes

If you’re excited by this opportunity and believe you have the skills and experience, we’re looking for, we’d love to hear from you.

To apply, please send your CV and a cover letter explaining how your skills and experience match the person specification to [email protected].

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